Bill has a long history in the automotive industry from being a service writer, to dealership service manager, to shop owner. Bill’s shop was chosen by Robert Bosch USA to be one of a handful of independent shops nationally to be certified by Bosch as an authorized service center. This afforded him the ability to keep his technicians trained and equipment up to date. (sound familiar?) In ‘97, Bill became fascinated with the possibilities of the then fledgling Internet and sold his business to create cPrax. 

Understanding the importance of leveraging OE Certification, cPrax Internet Marketing is a full service automotive marketing agency specializing in helping collision repair facilities get more new customers and take better care of their existing customers by providing done-for-you marketing services, thereby allowing shop owners to concentrate on running their business.